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    Leading the Fashion Revolution with Licensed Character Apparel

    Dhananjai Lifestyle Ltd. is a leading name in the fashion garment manufacturing industry, specializing in licensed character-themed apparel. We combine trendy designs, premium quality, and sustainable manufacturing to create expressive and relatable fashion for millennials and Gen Z. Our expertise lies in in-house production, latest designs, innovative printing techniques, and an array of brands, making us a preferred brand for pop culture enthusiasts.

    Company Overview

    A Legacy of Excellence Since 1999

    Founded in 1999 by Mr. Ansul Agarwal and headquartered in Kolkata, Dhananjai Lifestyle Ltd. specializes in manufacturing apparel for adults, kids, and infants using knits, woven fabrics, cotton, poly-cotton, and many more. The company offers an exclusive range of infant wear, kids wear, teens wear, and adult wear for ages 0-100. With a state-of-the-art manufacturing facility spanning 1,30,000 sq. ft., including a warehouse, the company has a production capacity of 25 lakh pieces per month. Dhananjai Lifestyle Ltd. markets its products under 8 unique brands, including Mom’s Love, Game Begins, Eteenz, DeniKid, Tinyo, Wildwoods, Happy Faces, and Minute Mirth. Recognized as India’s largest Character Licensing Company, the company has been honoured with several prestigious awards over the years.

    Our Mission

    Our Mission

    • To design and manufacture high-quality, trendy apparel inspired by pop culture, gaming, anime, and movies.

    • To provide an inclusive range of apparel catering to all ages and sizes.

    • To adopt sustainable and ethical production methods.

    • To expand our global presence through e-commerce and offline retail partnerships.

    • To manufacture world-class products of outstanding quality and innovative design that provide customers a competitive advantage through superior value.

    • To focus on product innovation by excelling in value-added areas such as processing and finishing.

    • To develop more own brands and foster creativity in apparel design.

    Our Vision

    Our Vision

    • To become the most innovative and sustainable fashion house of brands, offering trendy and character-driven clothing that resonates with modern youth.

    • To become a global leader in the manufacturing of fashionable garments by leveraging long-term growth opportunities and creating superior value for all stakeholders.

    Our Core Values

    Driven by creativity, ethics, and excellence—our values define who we are and shape our future.

    Quality & Comfort

    Quality & Comfort

    Premium materials ensuring long-lasting wear.

    Creativity & Innovation

    Creativity & Innovation

    Bringing fresh, trend-savvy designs.

    Sustainability & Ethics

    Sustainability & Ethics

    Eco-friendly production with ethical labor practices.

    Authenticity

    Authenticity

    Officially licensed merchandise.

    Customer Focus

    Customer Focus

    Affordable pricing without compromising quality.

    Ethical Behaviour

    Ethical Behaviour

    Business integrity without exceptions.

    Honesty & Transparency

    Honesty & Transparency

    Building trust through clear communication.

    Strong Relationships

    Strong Relationships

    Collaborating with partners for mutual success.

    Commitment to Excellence

    Commitment to Excellence

    Innovation and quality in every aspect of business.

    Reliability & Accountability

    Reliability & Accountability

    Fulfilling commitments to employees, customers, and stakeholders.

    Our Product Range

    Fashion for Every Generation

    We specialize in licensed character-based clothing that reflects individuality and fandom culture.

    Infant Wear (0-2 Years)

    Infant Wear (0-2 Years)

    Soft, breathable, and gentle on delicate skin, our infant collection ensures comfort and safety for the little ones.

    Kids Wear (2-12 Years)

    Kids Wear (2-12 Years)

    Designed with vibrant colors, playful patterns, and durable fabrics to keep up with the boundless energy of children.

    Teens Wear (12-18 Years)

    Teens Wear (12-18 Years)

    Trendy, modern, and functional styles that cater to the dynamic tastes and preferences of teenagers.

    Gen Z Wear (16-35 Years)

    Gen Z Wear (16-35 Years)

    A fusion of pop culture, streetwear, and contemporary fashion, designed for self-expression. Featuring bold graphics, anime and gaming influences, and comfortable fabrics, this collection resonates with trendsetters who seek individuality and authenticity.

    Adult Wear (18-100 Years)

    Adult Wear (18-100 Years)

    A versatile collection ranging from casual to formal wear, designed to balance style, comfort, and practicality

    Our Product Range

    We specialize in licensed character-based clothing that reflects individuality and fandom culture

    Our Exclusive Brands

    We proudly present our 8 unique brands, designed to cater to different consumer segments with premium quality and innovative designs.

    Key Features of Our Production Unit

    Manufacturing Capabilities

    State-of-the-Art In-House Production Unit. Our advanced manufacturing facility ensures quality control, cost-efficiency, and fast production turnaround.

    Cutting-Edge Machinery

    Cutting-Edge Machinery

    Advanced printing (DTF, automatic screen printing, digital, and heat transfer) and sewing equipment.

    Eco-Friendly Manufacturing

    Eco-Friendly Manufacturing

    Solar power usage, LED lighting, and sustainable processes.

    Skilled Workforce

    Skilled Workforce

    A team of experienced designers, artisans, and production experts.

    Scalability

    Scalability

    High production capacity to meet bulk orders and growing market demand.

    Production Equipment

    Production Equipment

    CAD Software, Straight Knife Cutting Machine, Automatic Printing Machine, Digital Printing Machines, Roll-to-Roll Fusing Machine, DTF Printing Machine, Heat Transfer Machines, Stitching Machines, Boiler, and Vacuum Iron Tables.

    Warehouse Equipment

    Warehouse Equipment

    Semi-Automatic Wrapping & Strapping Machines.

    Energy Efficiency

    Energy Efficiency

    Use of LED lighting, and other energy-efficient measures.

    Ethical Labor Practices

    Ethical Labor Practices

    Full compliance with labour laws, fair wages, and zero tolerance for child labour and forced labour.

    Workforce & Production Strength

    • Cutting Section: 10 cutters, 45 layer-men, 20+ helpers for transferring goods to printing and stitching sections.
    • Tagging & Bundling: 48 personnel, with 8 QC in-charges.
    • Printing: 275+ personnel.
    • Checking Department: 65+ personnel, with 2 QC staff.
    • Finishing Department: 160+ personnel.
    • Warehousing: 140+ personnel.
    • Team Size: Total workforce of 497+ employees in production.

    Factory Infrastructure & Production Excellence

    Our state-of-the-art facility ensures efficiency, sustainability, and quality control at every stage. With cutting-edge machinery and streamlined processes, we maintain high standards in garment manufacturing.

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    Advanced Machinery

    Equipped with digital printing, DTF printing, heat transfer, and precision stitching machines.

    2

    Sterilized Fabric Processing

    Ensuring hygiene and skin-friendly clothing.

    3

    Sustainable Operations

    Solar power, LED lighting, and eco-conscious practices.

    4

    Skilled Workforce

    A team of experienced professionals ensuring premium quality.

    5

    Efficient Workflow

    Optimized production lines for faster turnaround and scalability.

    Market Presence & Sales

    Expanding Our Market Reach & Sales Channels

    Expanding Horizons, Strengthening Networks

    • E-commerce: Multiverse. fashion, major online marketplaces.

    • Retail Stores: Available in 2200+ points of sale across India.

    • International Expansion: Growing presence in UAE, Sri Lanka, and Southeast Asia.

    • B2B & Custom Orders: Supplying to retailers, corporate clients, and events.

    Revenue Channels

    • Distributors: A network of 250 distributors across 22 states in India, along with distributors in UAE and Sri Lanka.

    • Wholesalers: Collaboration with over 180 wholesalers.

    • Retail Points: A presence at 2200+ points of sale in India and abroad.

    • E-commerce: Products are available on platforms such as Amazon, Flipkart, Myntra, Ajio, Hopscotch, Cocoblu, Limeroad and Reliance.

    • Large Format Stores (LFS): Offline presence in DMart(Avenue Supermart), Reliance Retail, V-Mart, V-Bazaar, Vishal Mega Mart, StyleBaazar, More, Spencer’s, and other corporate retail channels.

    Competitive Advantage

    features
    Exclusive Character Licensing

    Officially licensed designs for anime,
    gaming, and movie franchises.

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    Sterilized Fabric Technology

    Our garments are sterilized for hygiene,
    skin-friendliness, and long-lasting freshness.

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    Affordable Premium Quality

    Trendy, high-quality apparel at
    competitive pricing.

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    Scalability & Production Efficiency

    Trendy, high-quality apparel at
    competitive pricing.

    features
    Fast Trend Adaptation

    Agile design team keeps up with
    global pop culture trends.

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    Ethical & Sustainable Manufacturing

    In-house production ensures
    transparency and sustainability.

    Achievements & Certifications

    • Certified Licensing Partnerships with popular franchises.

    • Industry Awards & Recognitions for design and sustainability.

    • ISO & Compliance Certifications ensuring high-quality standards.

    Key Achievements and Milestones

    • Awarded the Licensee of the Year - Apparel at The India Licensing Awards 2018 by The Economic Times.

    • Won India e-Retail Awards 2017 by Franchise India.

    • Recognized as Licensee of the Year - Apparel at The Star Retailer Awards 2016.

    • Tesco Values Award by Tesco India Supplier Conference in 2011.

    • Established a state-of-the-art manufacturing facility and expanded operations to include 2200+ points of sale across 22+ states.

    • 2023 Bradford Label Awards: Awarded Character Licensee of the Year for outstanding contributions in character-based apparel licensing.

    • 2024 Label Awards: Honoured as Licensee of the Year for excellence in apparel licensing and innovative brand partnerships.

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    Future Expansion Plans

    Driving innovation and growth through strategic partnerships, retail expansion, global e-commerce, and sustainability initiatives.

    New Licensing Deals
    New Licensing Deals

    More exclusive pop culture character rights.

    Retail Expansion
    Retail Expansion

    More offline retail partnerships in Tier 1 and Tier 2 cities.

    Strengthening Global e-Commerce
    Strengthening Global e-Commerce

    Expanding multiverse.fashion, and international collaborations.

    Sustainability Initiatives
    Sustainability Initiatives

    Further reducing the carbon footprint with eco-friendly materials and processes

    Upcoming Brand Launches

    BLESSED

    • Blessed will be a contemporary adultwear brand combining style, comfort, and purpose. Featuring premium fabrics and minimalistic designs, the collection will include sleek T-shirts, cozy hoodies, and versatile co-ord sets. Inspired by themes of gratitude and positivity, Blessed will empower individuals to express confidence while embracing effortless fashion.

    BIRTHDAY GIRL

    • Birthday Girl will be a vibrant and stylish brand dedicated to creating stunning partywear and occasionwear for girls. Designed to make every special moment magical, Birthday Girl will feature fashion-forward designs crafted from premium, high-quality sterilized fabrics that ensure both comfort and hygiene. The collection will offer a delightful blend of elegance and playfulness, featuring everything from twirl-worthy dresses and dazzling prints to chic formal outfits that cater to a variety of styles and occasions. Whether it’s a birthday bash, wedding, or festive gathering, Birthday Girl outfits will be thoughtfully designed to help girls feel confident and radiant. With sizes ranging from toddlers to preteens, along with charming accessories like hairbands, tiaras, and matching belts, Birthday Girl will make dressing up an exciting and unforgettable experience.

    BIRTHDAY BOY

    • Birthday Boy will be a vibrant and stylish brand dedicated to offering trendy partywear and occasionwear for boys. Designed to make special moments unforgettable, Birthday Boy will combine fashion-forward designs with premium, high-quality sterilized fabrics to ensure both comfort and hygiene. From playful prints and bold colors to sleek formal outfits, the collection will cater to a variety of tastes and events. Whether it's a birthday party, wedding, or festive celebration, Birthday Boy outfits will be crafted to help boys stand out with confidence. With sizes ranging from toddlers to pre-teens and thoughtfully designed accessories like bowties and suspenders, Birthday Boy will make dressing up easy, fun, and memorable.

    HAPPY FACES ADULTWEAR

    • Happy Faces is a vibrant and playful brand currently dedicated to offering trendy kidswear designed to bring joy and comfort to little ones. With a focus on cheerful designs, bold colors, and uplifting graphics, Happy Faces aims to make everyday fashion fun and expressive. Crafted from premium, breathable fabrics like cotton and jersey blends, the collection ensures maximum comfort for active kids. While Happy Faces currently caters to children, the brand will soon expand to include stylish and comfortable adultwear as well. This upcoming range will maintain the same focus on positive designs, relaxed fits, and versatile styles, allowing individuals of all ages to express their personality with confidence and joy. Whether for kids or adults, Happy Faces will continue to celebrate self-expression through fashion that radiates good vibes.

    Our Management team

    • Ansul Agarwal
      Ansul Agarwal
      Managing Director
    • Aditya Jhunjhunwala
      Aditya Jhunjhunwala
      Director, CEO
    • Susanta Maity
      Susanta Maity
      Director, Finance
    • Ashutosh Sharma
      Ashutosh Sharma
      Director, Operations
    • Piyanka Jhunjhunwala
      Piyanka Jhunjhunwala
      Brand Head
    • Monidipa Nandy
      Monidipa Nandy
      Brand Head
    • Juhi Asopa
      Juhi Asopa
      Brand Head
    • Trisha Agarwal
      Trisha Agarwal
      Digital marketing Head

    Know More About Us

    Frequently Asked Questions

    Multiverse.fashion offers a wide range of clothing for adults, kids, and infants, including everyday wear, special occasion outfits, and character-themed collections.

    Multiverse.fashion has a wide range of sizes to fit everyone. They carry sizes S-XXL for adults, 0-14 years for kids, and newborn to 24 months for infants. They also have a size guide to help you find the perfect fit.

    Absolutely! Multiverse.fashion uses sterilized fabrics, soft materials, and non-toxic dyes to ensure that their clothes are safe for sensitive skin.

    Yes, Multiverse.fashion carries officially licensed character merchandise for adults, kids, and infants. So everyone can show off their love for their favorite characters.

    Multiverse.fashion's clothes are made from high-quality materials like cotton, jersey, and poly-cotton blends. This means that their clothes are durable, comfortable, and stylish.

    Yes, Multiverse.fashion has a collection of trendy unisex designs for all ages. This is perfect for people who are looking for gender-neutral clothing options.

    Yes, Multiverse.fashion offers seasonal clothing for adults, kids, and infants. They have summer-friendly outfits, cozy winterwear, and festive occasion wear.

    There are many benefits to shopping at Multiverse.fashion. They offer high-quality, trendy clothes at affordable prices. They also offer a seamless online shopping experience, fast delivery, and excellent customer service.

    Each product page on Multiverse.fashion includes a detailed size guide to help you find the perfect fit for adults, kids, and infants.

    Yes! You can sign up to receive updates on sales, discounts, and exclusive offers for adultwear, kidswear, and infant wear.

    Multiverse.fashion offers a wide variety of styles of clothing for adults, kids, and infants. They have casual wear, occasion wear, athleisure, denim, and character-themed outfits.

    Yes! You can check out Multiverse.fashion's social media pages for styling tips, trend updates, and outfit inspiration for adults, kids, and infants.

    Why Choose Us

    States

    Distributors

    Wholesalers

    Points of sales

    International Markets