
Welcome to Minute Mirth
Where Fandom Meets Fashion
At Minute Mirth, we celebrate the spirit of fandom, offering a massive collection of character merchandise designed for fans of all ages. With over 90+ international characters across a range of beloved franchises, we bring your favorite cartoons, anime, movies, comics, and gaming worlds to life with high-quality, modern, and versatile designs. Our mission? To become India’s #1 licensing brand by 2025.
Why Choose Minute Mirth?

Wide Range of Designs
Whether you’re an infant, a teen, or an adult, we have something for everyone. Our designs span fandoms, pop culture, and nostalgic themes that resonate with every fan.

High-Quality Merchandise
We use modern international printing techniques to ensure vibrant, durable, and comfortable character apparel for your everyday needs.

Affordable Pop Culture Fashion
Access your favorite characters in stylish, high-quality clothing at affordable prices, perfect for fans on a budget.
Pop Culture Apparel for Every Fan
Our collections are designed for those who live and breathe pop culture. Whether you're a gaming fanatic, an anime lover, or a comic book aficionado, Minute Mirth offers:

Character-Themed Apparel
Shirts, hoodies, dresses, and more featuring your favorite characters from anime, cartoons, movies, and comics.

Stylish and Expressive Designs
Show off your fandom with trendy designs that reflect your personality.

Comfort & Versatility
Made to keep you comfortable all day while making a statement.
Join the Minute Mirth Community
Whether you're a gaming enthusiast, anime lover, or just a pop culture fan, Minute Mirth lets you wear your fandom with pride. Explore our vibrant collections of high-quality, budget-friendly character apparel and join a community of passionate fans. Our goal is simple: To bring the world of fandom to your wardrobe. Shop online at your favorite platforms like multiverse.fashion, Myntra, and Amazon, and follow us on Instagram, YouTube, Reddit, and TikTok for the latest trends and collaborations with pop culture influencers.
Target Demographics
Infants (3 months – 2 years) and Kids (1 – 14 years) who want to express their love for characters.
Adults (16 – 35 years), including students, gamers, and young professionals in creative industries, who crave stylish, character-themed clothing that aligns with their fandoms.
We cater to both males and females with middle-income families (₹3L-₹8L annually) as our primary audience.
How Minute Mirth Addresses Your Needs
High-Quality, Affordable Character Apparel: We bridge the gap between budget and quality, offering products that are stylish, comfortable, and reasonably priced.
Trendy Designs for Adults: We focus on providing adult-friendly, pop-culture apparel that lets you showcase your fandom in style.
What Makes Minute Mirth Stand Out?
Massive Range of International Characters: Over 90+ characters from anime, comics, movies, and gaming.
High-Quality Printing: Using modern techniques to create vibrant, long-lasting designs that fans love.
Fandom for All Ages: Clothing designed for everyone, from infants to young adults, with fandoms that span generations.
Affordable and Trendy: Merchandise that doesn’t break the bank but still gives you the trendy, high-quality look you crave.